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Fresh From Joe Thursday, March 13, 2008 8:19 PM

Joe Fresh Style has had a sneak peek of their spring collection up on their website for the last month or two. They've finally, finally added their spring 2008 collection on their website (which I found out no more then two seconds ago thanks to their handy dandy e-mail alert).

For the international readers unfamiliar with Joe Fresh, the two year old brand is by Joseph Mimran, founder of Club Monaco. It is sold exclusively at the Superstore, a chain of grocery stores in Canada. I know, strange, eh? Buying apples, a side of beef, and a dress at the same place. I guess they're trying to encourage the soccer mom to look a bit more stylish.

Despite their target market, I always find a few pieces I like in each collection. Here are a few items enticing me to make that thirty minute drive to my closet Superstore.

tags: bottoms canadian joe fresh style shoes tops

Comments (12)

monaka | 2008-03-13 10:21 PM | Reply

oh i like these. i think id wear all except the red shoes just because they look too much like a polish flag *^__^*

yulanda replied to monaka | 2008-03-14 01:25 AM | Reply

I looked up the Polish flag and indeed I see the resemblance ;) I like the way the shoes look though, but I don't think I would wear them because of the heel. Me + thin heels = accident waiting to happen. I manage to trip over imaginary cracks in the sidewalk when I'm wearing flats!

fruchtzwerg | 2008-03-14 02:03 AM | Reply

I remember that you have some really nice shoes by Superstore, right? Anyway you have picked some sweet clothes :)

SRR | 2008-03-14 03:47 AM | Reply

Very cool pieces. I saw that you have quite a few Joe Fresh Style pieces, but I never heard of the brand in the States before. Now I know what it is!

little parisienne | 2008-03-14 04:44 AM | Reply

I think that's the perfect black skirt! The shoes are great, too!

Leonie | 2008-03-14 06:14 AM | Reply

Or the indonesian flag ;)

I love the skirts!!

yulanda replied to fruchtzwerg | 2008-03-14 01:12 PM | Reply

Yup, the brown suede boots :)

yulanda replied to little parisienne | 2008-03-14 01:14 PM | Reply

I agree, I love the buttons on it!

yulanda replied to Leonie | 2008-03-14 01:15 PM | Reply

...which is essentially the opposite of the Polish flag. I'm learning all about flags from these shoes!

yulanda replied to SRR | 2008-03-14 01:21 PM | Reply

I didn't realize people were paying attention :) I imagine Joe Fresh is like the equivelent of Isaac Mizrahi's line for Target when he was designing for them. Apparently Joe Fresh's goal is full outfits for under $100.

miss woo | 2008-03-14 03:04 PM | Reply

The first skirt (!) I really love to have it..

yulanda replied to miss woo | 2008-03-14 07:41 PM | Reply

That was the one that grabbed my attention. I love the tiers.